Essentials of SEO Audits for Website having SEO Services

08May

Essentials of SEO Audits for Website having SEO Services

In the monarchy of digital world, everyone can smell the power of internet, sitting here I am reaching out to god knows how many people in one go. Internet is the power of digital world and AUDIT is the power of SEO and SEO services. Audits are a very effectual and traffic-gaining method to reach the new height of success in terms of SEO rankings and SEO services. Opting for a right SEO services provider or SEO service is important but Audit is something which demands a little cost, return on investment is grand. Audit is the way to achieve a good ranking in terms of organic search. Here are some points should be taken into account while executing an Audit.

What to review and measures?

Review all page content of each page, URLs for consistency and other duplicate issues.

Run checks on W3 compliance.

Review all internal link and for bad or toxic links pointing to the website. Collect all the backlinks and historic links. This is more difficult because each link source doesn’t get all the links.

Check optimization issues. Analyze how to get more backlinks and how to get new links?

Search engines algorithm are constantly updating. You need to be aware of these changes to maintain search engine ranking.

Review Google Webmaster tools for errors and for html suggestions.

Above mentioned are the entire list. But, an idea of what is involved. There are plenty of issues that may arise if you are not doing an Audit on a regular website. Audit will help you find errors at early stage and fix those issues so that you can grow more traffic.

What to do while performing an Audit?

Audit can be break down into two main pieces:

Pre-Audit: It is stage in which we can tackle and control the errors or issues while the website design is under contract or construction. It is very efficient and time saving process.

In this, one can review the different sectors like analytics review, technical review, content review, link review. These are the good place to start.

In analytics review, you have to review the code and adding additional marketing tags to your without creating any duplicacy.

In technical Review, one has to check the design, layout, images a code. In short, new page load time while moving everything over to e new CMS. Or is the site responsive to mobile? All these types of issues comes under technical issues.

In Content Review, one has to check your keywords, relevancy of content to your website, meta data such as meta description or heading or title tag.

In Link Review, one has to check all the good, bad or toxic links to your website. Review and collect all the backlinks and historic links. This process demands more efficiency.

Post-Audit: This has to be done after launching the website. You will have to scrutinize and observe if there are any changes or alteration in organic traffic and search engine rankings. One has to run tests internally to ensure everything stays on track and receiving organic traffic to grow our website.

Relaunching SEO Audit is something which can help you to gain organic traffic and to become talk of the town.