Top Considerations at Website Launch

26Feb

Top Considerations at Website Launch

Launching a website is not a piece of cake. It involves many complications which might be a result of oversight. Website launch checklist is required to avoid such glitches which hinder the business goals and prospects. It is mandatory to keep some considerations in mind before declaring a “complete” mark before a website. We let you know, for what all you need to work upon to wave a successful website launch:

Pay attention to Domain

Most of the website development projects are situated at test server. It becomes mandatory to make a launch website agenda that involves attaching the domain to the test website. It is advisable to do the appropriate beforehand since DNS changes can take up to a time of 72 hours. It’s better to prevent the disease than to cure it. So, placing this agenda on top priority is advisable.

Consider content

Content is the heart and soul of a website, especially non e-commerce ones. Though web development look trendy and eye catching at first, but it is the content which adds soul to that web development effort. All SEO tasks are totally in relevance to the content. Content on a website needs to be updated from time to time to make its position to the Google’s top rankings. Don’t forget to ponder on below tips to have a great website launch:

• Grammar and spelling proof reading
• Proper formatting
• Ensure to include external as well as internal links
• Make sure the attached links open on a new page
• Get approval of client before signing a final wave to the website.

Because SEO is important

It is difficult for new website to jump to Google’s top search results, but it might turn easy using SEO techniques. On site SEO and offsite SEO are key factors to attain position and traffic for a web page. Don’t forget to include URL slung, Formatting , meta-data and image SEO techniques for a successful website launch. It is important to check the performance of the website as well. Test tools like Google PageSpeed insights help in fixing major issues beforehand.

Browser compatibility

Browser provide the view of your website to customers. Thus, try to provide best outlook and browser compatibility to the website. Play with the versions of browser to find out the best one which suits your website.

Make sure site doesn’t encounter any flaw

Handle all CSS and JS work properly. Keep a check on external and internal links. Verify the functionality of all the buttons. Avoid user to land on broken links. If so, make it a habit to show error 404 on the page itself.

Digital Marketing is the key to next level

Engage your self and web development/ designers to take a mile extra to make your launch a success. Tools like google analytics , ad pixel on Facebook are some ways which can prove an excellent amenity to trace traffic.